Feast of the Blessed Sacrament Arch, 42 Madeira Avenue

This metal archway welcomes 100,000 attendees each year to New Bedford’s Feast of the Blessed Sacrament. It is a year-round reminder of the importance of this annual event in New Bedford’s North End. Positioned on the edge of Madeira Field, the archway also reminds us that the Feast is now a 100+ year-old tradition.

Immigrants from the Portuguese islands of the Azores, Cape Verde, and Madeira first arrived in New Bedford as crew aboard whaling vessels, but their presence in the town was often transitory. By 1905, more than 7,000 immigrants from these islands settled in the city, along with a smaller number from mainland Portugal. Attracted by jobs in the textile industry, Portuguese immigrants made up approximately 25% of the labor force by 1910. Many of the Portuguese immigrants who settled in this part of the city were from Madeira and worked in the mills along Riverside Avenue.

As special as the metal archway may be, there are other archways at the Feast that tie more deeply to its Madeiran roots. Volunteers erect nearly four-dozen bayberry archways each year spanning the city’s streets along the Feast’s parade route from Madeira Avenue to Acushnet Avenue, creating a festive and traditional backdrop for the Portuguese foods and varied entertainments inside the Feast grounds.

The gathering of the bayberry for these archways is an all-day affair and a beloved tradition for the Feast’s volunteer organizers, or festeiros. In 2013, reporters Diana Mendes and David Macomber followed the men who gathered the greens and documented the tradition.

On the Sunday before the Feast the male members of Club Madeirense gather at the Feast grounds for a hearty pre-dawn breakfast before hopping on school buses for the thirty-minute ride to Westport’s Gooseberry Island, singing along the way. Three busloads arrive on the island at 6:30 a.m., and spend much of the day collecting bayberry to decorate the arches. Some use tools their fathers and grandfathers used before them. The bayberry is the American equivalent of the bay leaves and laurel their ancestors collected in Madeira for their Feast of the Blessed Sacrament.

The men call the gathering of the greens festista. Their families join them as the day wears on, and they end the day with a ceremonial dip in the ocean and more music. The volunteers pack the greens in large containers and bring them back to the city. The night before the Feast they weave the greenery into metal arches near Madeira Field and decorate Our Lady of Immaculate Conception Church with additional greenery.

Images

Photo: Volunteer gathering bayberry, 2011

Photo: Volunteer gathering bayberry, 2011

Fathers, sons, friends and neighbors work to gather enough bayberry to cover 70 metal arches each 40 feet high. The public does not get to see this activity, but for many Feast of the Blessed Sacrament volunteers, this is a time-honored tradition. | Source: Available online at https://gooseberryjournal.wordpress.com/2011/08/01/turnstones-in-disarray-and-the-making-of-a-feast-the-biggest/. View File Details Page

Photo: Portuguese Feast parade, 1960s

Photo: Portuguese Feast parade, 1960s

Many rituals associated with the Portuguese Feast remain unchanged over many decades, including the parade beneath bayberry-covered metal arches. | Source: "How Portuguese Immigrants Came to New England," New England Historical Society. Available online at http://www.newenglandhistoricalsociety.com/how-portuguese-immigrants-came-to-new-england/. View File Details Page

Photo: Arch at the entrance to the feast grounds, 2016

Photo: Arch at the entrance to the feast grounds, 2016

The Portuguese are known for their metalwork. This metal arch adorns the feast grounds throughout the year . View File Details Page

Photo: Workers assembling gas masks, 1942.

Photo: Workers assembling gas masks, 1942.

During World War II, the Acushnet Process Company, which made rubber products in a former Nashawena Mill building, began to produce gas masks for the military. These workers assembling gas masks were identified by the photographer as “Portuguese girls.” | Creator: John Collier View File Details Page

Photo: Feast arches, 2016

Photo: Feast arches, 2016

Parade marchers pass under approximately 70 of these bayberry arches on their way to the Feast of the Blessed Sacrament festival grounds. Volunteers gather truckloads of bayberry from Gooseberry Island in Westport each year to decorate the metal arches. | Source: Ed Camara, "What Makes the Feast of the Blessed Sacrament Specialz" Feast of the Blessed Sacrament. Available online at http://portuguesefeast.com/page/what-makes-the-portuguese-feast-special. View File Details Page

Photo: Archway at Earle Street, 2016

Photo: Archway at Earle Street, 2016

This archway at the intersection of Acushnet Avenue and Earle Street stands about three blocks from the feast grounds and celebrates the historically Madeiran immigrant neighborhood along with the annual feast at its heart. View File Details Page

Street Address:

42 Madeira Ave., New Bedford, Ma [map]

Cite this Page:

Marjory Gomez O'Toole, “Feast of the Blessed Sacrament Arch, 42 Madeira Avenue,” Rhode Tour, accessed May 27, 2017, http://rhodetour.org/items/show/85.
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